Be Excellent to each other
Be Excellent to each other
June 05, 2025 4 min read
Letâs be honest: if youâre a Gen X man, chances are high you:
We get it. But hereâs the truth: youâve earned your peace, your space, and yeahâyour damn good-smelling room.
And guess what? You donât have to light a peony-scented nightmare to get it. Weâve built an entire candle line that caters to the rugged, real, retro masculinity of Gen X guys.
These arenât floral frou-frou flames. These are mahogany, musk, bourbon, and bonfireâand they crackle when they burn.
Letâs break down the most unapologetically masculine candles in the Smells Like Gen X collection.
Scent Notes: Musk, vanilla, lavender, wood
The Vibe:
Sexy, smooth, and dangerously close to your favorite cologne from the 90sâbut better.
Why It Works:
Itâs bold without being obnoxious. Clean without smelling like fabric softener. Masculine without trying too hard. Like you.
Perfect for: Living rooms, home offices, late-night âI still got itâ confidence boosts.
Scent Notes: Lavender, jasmine, sandalwood, oak moss, musk
The Vibe:
Weekend beer in a lawn chair. Jeans. BBQ smoke. A whisper of mystery and power.
Why It Works:
Itâs sexy in the way that dudes who donât try too hard are sexy. Earthy, woodsy, with just enough smoothness to make people ask, âWhat is that smell?â
Perfect for: Fire pits, dens, garages-turned-man-caves.
Scent Notes: Bitter coffee, roasted bean, nostalgic comfort
The Vibe:
Black coffee in a chipped mug. Youâre not going to yogaâyouâre going to fix something. Or just sit in silence. Your call.
Why It Works:
Because it smells like what mornings used to be: loud music, strong coffee, no emails. Itâs a punch in the noseâin a good way.
Perfect for: Kitchens, studios, or that corner of your home where you still listen to Soundgarden on vinyl.
Scent Notes: Mahogany teakwood, citrus, floral, soft musk
The Vibe:
Lumberjack, but make it nostalgic. A candle that smells like the guy your girlfriend had a crush on in 1993.
Why It Works:
Itâs manly but chill. Rich woods, hints of leather, and the faint scent of your favorite Nirvana hoodie from high school.
Perfect for: Bedrooms, entryways, anywhere you want to leave a strong (but classy) scent trail.
Scent Notes: Toasted marshmallow, smoldering woods, fire-roasted vanilla
The Vibe:
Sparks flying, beer cracking, someone telling the same story for the 20th timeâand it still slaps.
Why It Works:
Itâs smoky, a little sweet, and very outdoorsy. The kind of candle that says, âI donât campâbut I will light this and pretend I do.â
Perfect for: Patios, game rooms, or wherever you keep your cooler year-round.
We donât do cotton wicks here. All our candles feature premium wood wicks that:
Itâs ambiance for dudes whoâd rather not make a big deal out of ambiance.
Look. You can call it whatever you want.
You donât have to sit in a mud mask journaling about your inner child to enjoy a good scent. Lighting a wood wick candle is just like cueing up a cassette. It sets the tone. Changes the atmosphere. Makes you feel like yourself again.
So no, this isnât self-care.
Itâs self-respect.
Youâve lived through dial-up, hair metal, and the rise and fall of Blockbuster. Youâve got nothing to prove.
But if you want your home to smell like confidence, grit, and a little bit of mischiefâyou light the damn candle.
No shame. No apologies. Just straight-up man-scented badassery.
đŻïž Smells Like Gen X â For guys who donât do lavender baths, but still want their place to smell like a legend.
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