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Before Spotify playlists and Bluetooth speakers, Gen X had cassettes.
And not just store-bought onesâwe had mixtapes. Bootlegs. Dubs from the radio. That warm hiss between songs wasnât a flawâit was part of the charm. If you ever made a love mix with a Sharpie-decorated J-card, you know what I mean.
We carried Walkmans like lifelines. We flipped tapes like pages. And sometimesâwhen that cassette unraveled like your teenage heartâyou grabbed a pencil, slid it into the reel, and gently turned back time.
That moment? That motion? That memory?
We turned it into a candle.
B-Side Secrets is the scent of analog love, grainy soundtracks, and secrets scratched into notebook margins. Itâs for Gen Xers who knew every lyric, felt everything too deeply, and didnât need digital validation to make it real.
This isnât a gimmick scent. Itâs an emotional experience you can strike a match to.
Thereâs something tactile about cassettes that digital music canât touch. You didnât just press playâyou curated, rewound, fast-forwarded, memorized tape lengths, and prayed your deck wouldnât eat your favorite song.
We held music in our hands. We gifted sound. We felt things.
Thatâs what this candle capturesânot just the smell, but the emotional tone of being 17 with a crush and a blank Maxell.
Itâs Side B.
Itâs mood.
Itâs memoryâburned into wax.
All Smells Like Gen X candles use wood wicksâbecause letâs face it: cotton is fine for towels, not for your burn.
When you light this candle, youâre not just setting a scentâyouâre creating a scene. A vibe. A whole-ass flashback.
Your sense of smell is directly tied to the limbic systemâthe part of your brain that handles emotion and memory. Thatâs why scent is the fastest way to time travel without screwing up the space-time continuum.
One whiff of B-Side Secrets and youâre back:
Lighting this candle is like flipping open a yearbook of feelingsâexcept it smells way better than gym class.
Want to turn your home into a 90s indie film soundtrack?
Try layering or rotating these nostalgic blends:
Smells like: black coffee in a chipped mug at 2AM
Perfect for: background tracks, solo journaling, mental spirals in flannel pants
Smells like: mahogany, musk, and whatever your favorite band smelled like
Perfect for: rainy Sundays, emotional playlists, and existential microwave pizza nights
B-Side Secrets doesnât demand attentionâit earns it. Softly. Steadily. Like a great song you forgot you loved.
Some people burn candles for aesthetic.
Youâre burning one to remember who you were.
To remember the way that pencil fit into the reel.
The way the music came back with a click.
The way you hit playâand the world changed.
đŻ This candle is that moment.
Rewind it.
Burn it.
Feel everything again.
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