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June 06, 2025 3 min read

Why Gen X is Reclaiming the Flame in Florida’s Hippest City

Let’s face it—St. Petersburg, FL has that effortless cool Gen X vibes are built on. It’s where retirees and tattoo artists rub elbows over craft beer, and where sunsets deserve their own playlists. What better place to embrace candle culture?

Candles in St. Petersburg aren’t just decorative—they're a mood. A message. A middle finger to mass-produced blandness.

And if you’re Gen X? This is more than a scent—it’s a statement.


🔥 What Sets Smells Like Gen X Apart (Hint: It Crackles)

Not all candles are created equal. At Smells Like Gen X, we hand-pour candles that are:

  • Made with wood wicks that crackle like your favorite old campfire mixtape
  • Infused with nostalgic, masculine scents (think flannel, musk, and mischief)
  • Created for the forgotten generation who actually remembers what a cassette is

👉 Learn more in our blog: Why Gen X Is Obsessed with Wood Wick Candles


🧠 The Benefits of Burning Better Scents

If you're still rocking air fresheners that smell like teen body spray, it’s time to graduate. Here’s what our St. Pete customers say candles do for them:

🧘‍♂️1. Mental Reset

Lighting a candle after work? That’s 90s self-care before it was cool. Candles are portable therapy.

👉 Dive deeper into this in Candle Therapy: The Gen X Guide

🛋️2. Instant Vibe Upgrade

Our candles create ambiance so rich, your living room might start charging a cover fee. Especially with Flannel Feelings or Classy AF on the burn.

  • Flannel Feelings: Mahogany teakwood + musk = warm hug in scent form
  • Classy AF: Amber, woods, and fern for the GQ dad energy

💋3. Signature Scent Power

Make your space unforgettable. Because nothing sticks like scent—not even that Alanis Morissette CD you loaned someone in ‘97.

👉 Learn how to choose yours in Why Gen X Homes Deserve a Signature Scent


🏝️ The Best Candle Scents for St. Pete’s Vibe

🌊Beach Please

Salt air, citrus mist, and light musk—this is Clearwater Beach in candle form.
👉 Beach Please Candle

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🎶B-Side Secrets

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Vanilla, lavender, smoky woods—this one's the sultry track they cut from the album but you still remember.
👉 B-Side Secrets Candle

Motley Brew

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Coffee-shop rebellion in wax form. Strong, bold, bitter... like Gen X itself.
👉 Motley Brew Candle

🥃Risky Business

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Masculine musk, lavender, and vanilla—smells like a second chance at cool.
👉 Risky Business Candle


🛍️ Where to Find Candles in St. Petersburg, FL

While we operate primarily online, we proudly serve the St. Petersburg community with fast shipping and pop-up events.

Locals love our:

  • Small batch pours
  • Eco-friendly wood wicks
  • Retro branding that screams “I had a Walkman and I liked it”

And yes, we ship within 48 hours to anywhere in the 33701 to 33713 zip codes.


🧩 Matching Scents to Rooms (Because You’re an Adult Now)

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Not sure what to pick? Check out our full post on How to Choose the Right Candle for Any Room


🎁 Candle Gifting in St. Pete: For Your Friends Who Still Use AOL

Candles make incredible gifts—especially for the Gen Xer who thinks they “don’t need anything.” Spoiler: they do. They need Bonfire Buzz, and you know it.

👉 Bonfire Buzz Candle
👉 Full guide here: A Gen X Guide to Candle Gifting

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🤘 Light It Up, St. Pete Style

So if you’re in St. Petersburg and craving that perfect blend of musk, nostalgia, and anti-establishment aroma, you know where to go.

Because this isn’t just candle shopping. It’s Gen X self-expression, in scent form.


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