Be Excellent to each other
Be Excellent to each other
June 06, 2025 5 min read
We’re the ones born roughly between 1965 and 1980—sandwiched between the Boomer afterglow and Millennial fanfare. We were the first to grow up with personal computers, cable TV, and a front-row seat to cultural whiplash.
We’re the latchkey kids.
The mixtape curators.
The generation that watched Saturday morning cartoons and the Berlin Wall fall.
And while the world keeps moving fast, Gen X has always found peace in slowing things down—through sound, memory, and lately? Through scent.
Nostalgia isn’t just a buzzword for Gen X—it’s our secret weapon.
Why? Because our childhoods weren’t curated by algorithms. They were built by boredom, bad TV, and brilliant, unstructured time. We remember:
We didn’t just live—we felt things. And in a world that’s constantly telling us to optimize, scale, and hustle, we’re choosing to slow down and light a candle instead.
Here’s the science: the olfactory bulb (the part of your brain that processes scent) is directly linked to memory and emotion. That’s why the smell of wet grass can instantly transport you to Little League in 1984, or why vanilla might remind you of someone you almost kissed during a dance to "Time After Time."
So for Gen X, a candle isn’t just fragrance. It’s a time machine. A mixtape in wax. A moment, bottled and set on fire.
Let’s take a scent-driven tour of a Gen X home—not the showroom-perfect ones, but the real, vinyl-scuffed, personality-soaked spaces we actually live in.
It’s where you watched The Wonder Years, folded laundry while listening to Counting Crows, and maybe fell asleep during The X-Files with the lights on.
Candle: Flannel Feelings
Smells like: Mahogany teakwood, gentle citrus, and soft musk—the olfactory equivalent of a hug from your favorite flannel shirt and a perfectly scratched CD.
Vibe: Nostalgic, grounded, and emotionally intelligent (even if the TV is still on mute).
Your bedroom was a confessional, a recording studio, and a daydream palace. You rewound tapes with a pencil here. You rewound your life here, too.
Candle: Risky Business
Smells like: Smooth vanilla, musky wood, and lavender rebellion. Like a slow dance in socks, or sneaking out the back window and hoping nobody heard the screen door creak.
Vibe: Confident. Charismatic. One foot in romance, the other in rock 'n' roll.
This is where you used to scribble poetry in margins. Where you listen to your old bootlegs and pretend that your soul doesn’t still live in a mosh pit.
Candle: Motley Brew
Smells like: Espresso, a little bitterness, and an edge of black eyeliner.
Vibe: Creative chaos. Emotional caffeine. The candle version of the black coffee that kept your zine alive.
Our self-care is unspoken. It’s hot water, a closed door, and 12 minutes of silence.
Candle: Classy AF
Smells like: Clean lavender, aged wood, and soft amber musk. The bathroom becomes a confession booth where you forgive yourself for not going to yoga.
Vibe: Understated luxury. Adulting with a wink. The best-smelling denial in town.
If you ever drank Tang, burned Pop-Tarts, or made grilled cheese while watching DuckTales, this one’s for you.
Candle: Lime After Lime
Smells like: Key lime pie on a paper plate, whipped cream melting in the Florida sun.
Vibe: Bright, breezy, and unapologetically retro. It’s dessert. It’s memory. It’s joy in a jar.
Sometimes it's your front porch. Sometimes it’s a metaphor. But it’s always where we go to feel again.
Candle: Bonfire Buzz
Smells like: Smoke, sugar, and the kind of stories only told in flickering firelight.
Vibe: Nostalgia with depth. Comfort without cliché. Your most honest thoughts, scented and smoldering.
Every Gen X candle deserves a playlist. So here’s what each flame might be playing in the background:
📍 Want more playlists? How to Build the Ultimate Gen X Candle Playlist
The best gifts aren’t trendy. They’re triggering—in the best possible way. When you give a Gen X candle, you’re giving:
Top gifts:
📍 Full list here: A Gen X Guide to Candle Gifting
Let’s be real: you’ve outgrown vanilla-scented glitter bombs from the mall. At Smells Like Gen X, we pour:
Shop all the nostalgic flames: SmellsLikeGenX.com
We don’t romanticize the past. We remember it. And we’re curating our futures with scent, music, mood, and meaning.
Because while the world rushes ahead, Gen X lights a candle and lets it burn.
We are the original mood managers.
The scent-sensitive rebels.
The last generation who actually listened to albums all the way through.
So light your flame, Gen X.
Smell like yourself.
Burn like the stories you’ve lived.
And let your house smell like memory—because you earned it.
Comments will be approved before showing up.
HEY SLACKER—WANNA SMELL RAD?
Pop in your email and get 10% off your first candle.
You’ll get updates on our latest blasts from the past—candles inspired by cassette tapes, cult classics, and crimped hair.
We don’t sell your info. That’s bogus.