Be Excellent to each other
Be Excellent to each other
June 05, 2025 4 min read
Listen, Gen X doesn’t fall for trends easily. We were raised on sarcasm, realism, and a healthy distrust of marketing slogans (thanks, Crystal Pepsi). But there’s one thing we will fall for: a candle that crackles like a fireplace and smells like a mixtape memory.
Enter: wood wick candles—the only thing that can turn a Tuesday night into a vibe.
We’re not talking about your mom’s potpourri-scented wax lump from 1987. We’re talking about upscale, sensory-rich, mood-enhancing crackling wood wick candles that actually deliver.
If you’ve ever lit one of ours and thought, “Why is this the most emotionally supportive thing I’ve experienced all week?”—you’re not alone.
Let’s break down why wood wick candles hit different, especially if you’ve got Gen X sensibilities and zero tolerance for B.S.
Cotton wicks? Been there. Done that. Left the uneven burn and mushroom tip behind.
Wood wicks, on the other hand, are:
We were raised on analog—vinyl, cassettes, rotary phones, and actual fireplaces. That crackling sound from a wood wick? It doesn’t just sound good—it feels like home.
It brings back late-night convos, power outages, and the days when we weren’t glued to a screen. When you light one of these candles, it’s less “productivity hack” and more “remember when we just existed for an evening?”
That’s why Gen X loves them. Because they help us unplug, unwind, and un-apologetically not answer our phones.
Here are the Smells Like Gen X MVPs—wood wicks and all.
Scent Notes: Toasted marshmallow, smoldering woods, fire-roasted vanilla
Why It Works:
Basically the scent version of a weekend camping trip in 1992—except there’s no tent to collapse. Just sweet, smoky, cozy goodness.
Gen X Mood Match:
Burn it with flannel on, mulled wine in hand, and your Nirvana vinyl spinning.
Scent Notes: Vanilla, musk, wood, lavender
Why It Works:
Bold, masculine, nostalgic. Like your favorite 80s heartthrob grew up and went to therapy.
Gen X Mood Match:
Burn it during solo dance parties in your kitchen. Tube socks optional.
Scent Notes: Mahogany teakwood, soft musk, citrus, florals
Why It Works:
Warm, intimate, and a little brooding—just like your college-era boyfriend who played guitar and almost made it.
Gen X Mood Match:
Burn it while binge-watching My So-Called Life reruns and pretending Jordan Catalano is emotionally mature now.
Scent Notes: Lavender, aged woods, amber, dew, musk
Why It Works:
Elegant, chill, and adult-ish. The kind of scent that says, “I might not own a Peloton, but I can still smell expensive.”
Gen X Mood Match:
Burn it while reorganizing your bookshelf by vibe instead of genre.
Scent Notes: Oak moss, sandalwood, jasmine, lavender, musk
Why It Works:
Earthy and seductive—like your backyard cookout turned into a 90s rom-com plot twist.
Gen X Mood Match:
Burn it with a cold drink, sunglasses, and your old boombox blasting Pearl Jam.
Basically, it’s low effort, high impact—exactly the kind of energy Gen X lives for.
Good question. Some brands are lazy. Some are cheap. Some don’t understand that vibe matters.
But Smells Like Gen X? We understood the assignment. We know that scent should be immersive, not just “pleasant.” And if you’re going to burn a candle while ignoring your emails and spiraling through ‘90s music videos on YouTube, it better sound as good as it smells.
We’ve got enough chaos in the world. Your candle shouldn’t be one of them.
Wood wick candles give you that tiny bit of grounding we all need. It’s like lighting up a little piece of calm nostalgia that smells like your favorite memories and sounds like the opposite of capitalism.
So go ahead—crackle, chill, repeat. You’ve earned it.
🕯️ Smells Like Gen X – Because grown-up candles should still come with attitude, ambiance, and a little snap, crackle, glow.
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