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The latest deep dives into music, toys, television, movies, commercials, fads and the small details that made each decade feel different.
New nostalgia articles, videos, music countdowns, forgotten toys and the oddly specific memories that still bring the 1970s, 1980s and 1990s rushing back.
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No corporate update pretending to be interesting. Just the newest Smells Like Gen X material and the best places to continue the rewind.
The latest deep dives into music, toys, television, movies, commercials, fads and the small details that made each decade feel different.
New countdowns, retrospectives and video rewinds from the Smells Like Gen X video archive.
Songs by year, forgotten favorites, one-hit wonders, genre guides and the soundtracks that still unlock entire memories.
Action figures, dolls, games, electronics, Christmas crazes and the toys we once considered matters of life and death.
The newsletter covers the entire Gen X timeline, from the shaggy analog 70s through the neon 80s and into the final pre-digital years of the 90s.
AM radio, classic toys, early blockbusters, shag carpet and the decade that set the table.
Explore the 70s →
MTV, malls, arcades, video stores, toy empires and the decade that refused to be subtle.
Explore the 80s →
Grunge, hip-hop, cable TV, CDs, toy crazes and the slow arrival of the digital world.
Explore the 90s →Social feeds are useful right up until they decide you need fifteen unrelated videos and forget the reason you followed a page in the first place.
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Yearly countdowns, genre guides, forgotten songs and the soundtrack to every decade.
ToysTop toys by year, action figures, dolls, electronics and Christmas-morning chaos.
WatchCountdowns, commercials, deep dives and pop-culture rewinds from across the decades.
1970sClassic rock, disco, soul, funk, soft rock and the songs that built the runway.
1980sMTV pop, new wave, synths, rock, rap, R&B, power ballads and movie songs.
1990sGrunge, hip-hop, R&B, pop and the last great decade of radio whiplash.
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New Smells Like Gen X articles, videos, music countdowns, toy memories and nostalgia from the 70s, 80s and 90s.
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