About

Smells Like Gen X 70s • 80s • 90s Nostalgia Without the Cringe

We Remember The Stuff That Stuck

Smells Like Gen X is a rewind through the music, toys, television, movies, commercials and everyday weirdness that shaped the 1970s, 1980s and 1990s.

Not generic retro wallpaper. Not borrowed memories. The specific stuff that still sets off something in your brain forty years later.

Three Decades 70s • 80s • 90s
Music to Toys The Entire Pop-Culture Mess
Deep Rewinds More Than Disposable Lists
Gen X Voice Written by Someone Who Lived It
Side A — What This Is

Not Retro Tourism

Nostalgia works best when it is specific enough to make you remember something you had not thought about in years.

Smells Like Gen X is built for people who remember when television channels were limited, music came with liner notes, video stores were weekend destinations and the toy aisle could rearrange your entire Christmas list.

The site covers the obvious landmarks, but it also digs into the things that usually get lost: forgotten songs, strange commercials, mall culture, short-lived toy crazes, television themes, radio memories and all the little details that made those decades feel the way they did.

We are not here to pretend everything from the past was perfect. Some of it was great. Some of it was ridiculous. Some of it was probably unsafe. All of it helped shape Generation X.

The goal is simple: make the memories feel alive again without sanding off the weirdness that made them worth remembering.

Choose Your Starting Point

Three Decades. Three Different Kinds of Chaos.

Start with the era that still triggers the fastest memory, then follow the songs, toys, shows and movies from there.

What We Cover

Pick a Channel

Smells Like Gen X is organized around the things that mattered most: what we listened to, watched, played with, quoted, bought, rewound and somehow never fully forgot.

How We Work

Memory With Receipts

01

Facts and memories are not the same thing

Dates, rankings, chart positions, ratings and release information are researched. Personal memory and editorial opinion are presented as exactly that.

02

Specific beats generic

The goal is not to produce another vague list of things everyone already knows. The details are what make a memory hit.

03

The past does not need to be cleaned up

We can enjoy the nostalgia without pretending every toy, song, movie, commercial or cultural trend aged beautifully.

04

Meaningful corrections matter

Incorrect dates, credits, rankings or historical claims should be corrected when reliable information shows that something is wrong.

Gizmo, editor of Smells Like Gen X
Behind the Signal

Meet Gizmo

Gizmo is the public editorial identity behind Smells Like Gen X—a born-and-bred Gen Xer with more than two decades in media, primarily in radio, along with experience in television, newspapers and magazines.

That career eventually came full circle through hosting highly rated 80s radio shows and reconnecting with the music, memories and cultural moments that shaped Generation X.

The Point of All This
Smells Like Gen X is built for people who did not just discover the culture later. They lived through it.

Come for the big memories. Stay for the forgotten commercial, strange toy, deep album cut or television theme that unlocks an entire corner of your brain.